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Bosideng: Persisting in Innovation and Development to Build International Brand

Source:CICCPS Release time:2019/4/20 12:23:26 
Under the huge temptation of China's billion-dollar market, all kinds of down clothing brands have entered the market, and the pressure of domestic goods is heavy, but Bosideng is in the forefront in this saw-saw battle. Regardless of fashion attention and market sales, Bosideng has become a new favorite of fashion circles from the image of "moderate rules" with a tornado-like speed of counter-attack. Bosideng's share price also showed an upward trend, with a total market value of more than 20 billion.

Since its inception in 1976, Bosideng has made great efforts to enhance brand vitality and communication. Gao Dekang, chairman and President of Boston International Holdings Limited, believes that the healthy development of an enterprise needs to focus on three points and one line: first, it must have a clear strategy; second, the channel should match the brand; third, the product should match the channel and the crowd.

Now, Boston down jackets are popular in 72 countries, such as the United States, France, Italy, and so on. More than 200 million people wear them globally, and they are on the New York Fashion Week show. It is self-evident that they have made great achievements in "going out". In addition, Bosideng was awarded the honor of "Atlanta Olympic Games Licensed Products" by the Olympic Committee in 1994 and the gold medal of the Russian Expo in 1995. Bosideng is slowly extending its brand influence to the international market.
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